What Internet Marketing Services Are Available?

Internet marketing is a pretty broad term – encapsulating a whole host of different techniques.

However, in short, Internet marketing services are ultimately all about ensuring that your business’ online presence is one that is effective – successfully converting website traffic into sales.

Acting as an umbrella term for a variety of disciplines, there are a number of Internet marketing services that you might find; here are just some of the most important ones, explained:

Search Engine Optimisation –

Search engine optimisation is one of the most commonly found Internet marketing services out there. In basic terms, SEO is the process of optimizing a website so that it will be indexed higher up on an SERP (search engine results page).

This can involve creating backlinks, editing content so that it is more search engine friendly or editing HTML coding to increase the relevance to the keyword that is ultimately going to improve your rank.

Email Marketing –

Email marketing is a direct example of Internet marketing services, utilising the medium of email to promote a brand’s message. Successful email marketing campaigns will see relationships with existing customers significantly enhanced – whilst at the same time leading to the acquisition of new customers.

Campaigns will also promote sales activity amongst that existing customer base, as well as advertising new products.

Pay Per Click Marketing –

Pay per click marketing is another of the most used Internet marketing services. Typically pay per click marketing is a form of Internet advertising that utilises adverts to drive traffic to a website.

Google is one of the most common platforms for pay per click adverts, with ads being displayed on the SERP – depending on the relevance of the ad’s keywords to the original search term.

Microsoft adCenter, Yahoo! Search Marketing and Google AdWords are the biggest of the PPC (pay per click) providers out there – operating via a system where a user bids on a keyword that is relevant to their company’s market or industry.

Social Media Marketing –

One of the fastest growing areas of Internet marketing, social media marketing is another of those Internet marketing services that has become increasingly vital for businesses looking to grow in stature.

This practice will see advertisers promote new companies, products or services using social media platforms. Whilst many of the techniques that are applied in traditional marketing are present, social media’s huge popularity on the Internet makes it possible to reach a much larger market than ever before.

Social media marketing will typically utilise eye-catching content to create a buzz on social networks – such as Facebook, Twitter and Foursquare – with the ultimate aim of getting that content shared, as a result spreading the message.

Search Analytics –

Internet marketing services will sometimes take data and analyse it to allow a greater understanding of a number of processes – search analytics is just that.

Search analytics involves taking statistics provided by search engines – such as search volume trends, advert spending and keyword monitoring – to improve the overall performance of search engine marketing and search engine optimisation campaigns.

Internet Marketing Services Principles For Everyone For Free

Internet marketing services consists of so many things that can be done to make a website top on Google that with some due diligence and research, it can be done for free. How is this possible? Internet marketing services implements systems which affect the two major elements of website marketing which are Google ranking and unique visitors, i.e; traffic.

The most important is Google rankings and are for the keywords selected for a website therefore, the keywords selected must be exactly related to the content within the website. A good practice is to choose a minimum of 3 keywords up to an average of 9 each. The keywords can be a single word or what is called a long tailed keyword, meaning a string of words commonly used in search engines to search for the website. Research is necessary to choose keywords that are ‘reachable’ but yet have enough monthly traffic that the positions within the top 10 bring the site unique visitors. Unique visitors are visitors who are definitely interested in the content of the site and not someone just surfing the internet for something to do.

It is a good practice to research the monthly traffic for keywords before even choosing a name for a website because if you choose a name with the keyword as part of the name, you have already made progress towards your goal of being top for that keyword. Secondly, your keyword should appear in your meta tag title, description and keyword list for your website. Researching the monthly traffic for a keyword has never been easier. Wordtracker and Google itself both supply a quality service for webmasters. Wordtracker has a trial service to do so and Google is, of course, free.

The meta tags are tags used by search engines to display information about your website. The meta tags are not necessarily viewable by visitors on your Website unless the visitor right clicks on your site and views the ‘view source’. Since search engines use this information to display and give visitors a very brief summary of your site, it is therefore necessary to ensure that they are very descriptive of exactly what is contained on your website. When working with meta tags, the words within the title, description and keywords are considered keywords and various variations so when at all possible, do not use un-necessary words such as the, is, at, here, where, etc., as the search engines will consider them keywords. This is due to search engines using long tailed keywords also in their rankings. Many webmasters do not understand this as it is not information published somewhere for a webmaster to follow as a guideline to creating quality meta tags.

Generally, search engines prefer long tailed keywords as 3 words maximum. You may find a keyword in your research that consists of 4, 5, or even 6 words long. These words are all right within the context of your website but not a good strategy to choose them as one of your beginning optimization goals. Quality meta tags are part of the necessary internet marketing services search engine optimization strategies.

The other part of internet marketing services search engine optimization is called density which consists of how many times a keyword appears in your content, meta tags, alt tags and anchor tags compared to how many total words are on the page. Each page of your website should have it’s own optimization for internet marketing services and it’s own keywords, meta tags, etc. There are a few websites on the internet which will give you the density for a keyword on your site. Just search within the Google toolbar for keyword density and find a free service which supplies this. Density is computed by a percentage which would be, 1 keyword per every 100 words is 1% density, etc. If you had a density of 4.46%, then, over 4 words per 100 are keywords and if you have 5 keywords per 100 total words, then the density would be higher than 4.46%.

Keywords within your content of your site should be bolded and/or underlined to show the search engines that this word is important to the site. All words bolded or, sometimes webmasters use the HTML word strong instead, are considered by search engines to be keywords so when you bold the ‘click here’, you need to realize that this has now became a potential keyword.

Your description meta tag for your website should encompass your keywords. If you have selected about 9 keywords, you can many times, turn this into a logical statement for your site. The first keyword in your title should be your most important for your website. This same keyword should be the first keyword in your description and in your content of your site. By doing this, you are telling search engines that this keyword is your most important keyword for your internet marketing services strategies.

The meta keyword tag is used less often now because according to popular belief, Google doesn’t give any credence to this meta tag. However, wouldn’t it be nice to have a top ranking on yahoo or MSN? They use this meta tag and therefore it is still a good practice to implement this into your website. There are also many, many other search engines on the internet, and most of them still use the meta keyword tag.

Within your internet marketing services strategies, not only do you need to study your density for a specific keyword, but you should also be concerned about the placement of the keyword. A good practice but not necessarily a rule, is to place a keyword in each paragraph of your site and if the paragraph is longer than 3 sentences, then place the keyword twice in that paragraph.

To ensure you are in a position to reach top on Google, it is a good principle to study your competitors for this keyword. Go to the Google search bar and enter in the keyword you are optimizing your site for. The first couple of sites on Google are usually sites which have paid to be shown to you and they are irrelevant in your research. Generally there is a line between those and the ‘natural’ high ranking keyword websites. The first website under this line is your competitor.

Study your competitors website. First view their meta tags. Are you going to be as good or better with your meta title, meta description and meta keywords? If not, what changes do you need to make to compete with them. Do not copy them or Google will definitely catch you and your site could become banned with Google. Employ solid business practices without copying anyone else on the internet. Quality internet marketing services practices ensures your site doesn’t become search engine banned nor get in trouble somehow.

Next study your competitors density for the keyword. In this case, it is generally good to view the top 3 websites as the density for the whole website might not be from only the index/home page. You may need to view the inner page of the website to obtain a total story about a website.

You also need to ensure you have some anchor tags on your page. Anchor tags are clickable links on the website. The content that is showing on the page that can be clicked on is considered the anchor tag. These are just about as important to your keyword ranking as your meta title on the page. These are called hyper links as when a visitor hovers over them, they can click on them and either go to another page on your website or even someone else’s website.

The anchor text can read whatever you want it to read so try to blend in your main keyword within the content that becomes the clickable link. Again, do not use words such as the, as, is, it, at, here, where, etc. These will be considered as keywords by search engines. In order to make these keywords more important, it is good to create a page with the keyword as the name of the page so not only is the anchor text clickable, but the page name is also the same.

Anchor tags to other websites should be used sparingly due to the impact on your site. The first rule, of course, is that the other site should have the same content or be so closely related to your content that your keyword appears on that website or preferably within their clickable links as anchor tags. Also, it is very important to link your site to websites which have a Google ranking of 4/10 or better as a lower ranking website, can, affect the overall ranking you receive from Google for your website.

Alt tags are tags used for images. Years ago when the internet was somewhat young, alt tags for images were used to show the name of an image when it was assumed that the browser of other computers may not show the image. Nowadays with most computers having updated browsers and systems, this would rarely happen so search engines have now seen this as a way for webmasters to input their keywords instead within the alt tag since they have been doing this anyway for a long time. This does not add a lot of importance to your keyword but every little bit helps. If you view optimization as if you are going to school and you are receiving quarterly grades, then your final grade will be your overall ranking for your keyword.

Do you think that once this is done you now are within the top 10 on Google for your keyword? No. Now, you need to show Google that your site is important by links to your site and by traffic to your site. There are various systems to use to accomplish this and most of them can be for free if you are willing to put some time into doing them.

Using your meta tags as your foundation for your internet marketing services plans, list your site on search engines. There are many free services on the internet to help you with this.

The next thing you should do, is set up a link trading system so that other webmasters will come to you to trade links. Do not make this your exclusive way to market your site as you will be considered as having a link farm and Google frowns on these but using this regularly along with other systems, helps your site grow and you will receive visitors over time from doing this plus these are long term links where your link to your website stays on the other site until that site might be removed from the internet. The reason you want a system is to keep the information organized and the linking an easy thing to do but not time consuming.

Next, you should then seek to list your site on link directories. Many of these are free and again these are long term links where your link will stay on their site for most directories. You can use all the free systems and benefit greatly by doing so.

Some of them will charge for a featured listing or even to list on the site but it is not necessary to do this if you have a small or non-existent budget. If you have a budget at all, there are a couple of softwares that are worth buying which help automate a part of your listings to save time. One such software that we use contains 3700 directories. We have found that using this system, we can submit to 2500 directories in about 6 weeks if we work every waking moment on them. This helps greatly.

You now should be ready for the next step which is writing and submitting articles. The goal of writing an article is to have other webmasters publish your article on their website which could consist of a blog, or other high traffic sites. Therefore, the article you write should have content related to the content of your site however, the rule is that you cannot use this as a sales tool or your article will be rejected. There are many article directories on the internet for you to research so you can get some ideas on what to write and how to create an article. A good rule of thumb is to create an article of at least 500 words as some directories have limits.

There are variables between various article directories. All articles should have your main keyword in them as well as within the title. Within the article itself, it is a good practice to include the keyword as many times as once per paragraph and the paragraphs should average about 3 sentences in length. Some directories allow one or two hyper links within the article so you should use your keyword as your anchor text for these. Again, within the resource box and/or author box, use your keyword as a hyper link to your website.

Make a summary of your information for your article separate from the article but summarizes your article. Generally 3 sentences are acceptable and be sure to again include your main keyword although most sites do not allow the summaries to include hyper links.

Your resource box gives you the opportunity to add more information about your site, i.e; free giveaways, benefit of purchasing from your site, reasons for the reader to come to your site and any type of internet marketing services ‘hook’ you can think of that will work for you. Articles should be submitted once a week but if you can do more, of course, you will also receive more unique visitors. Once the article is read, the visitors interested will ‘click through’ to your site to view products or see more information.

The step that should take you over the final hurdle is creating a press release. This is probably the hardest job for you as now you cannot sell anything but find something newsworthy about you or your Website to announce to the world. There are many rules to writing press releases and these are mostly available at the places you will submit it to. Once you have created your press release, you can then submit it to the free submission services you can find on the internet. This takes some time to find as there are many services but a lot of them aren’t free.

The time spent is worth it due to the amount of unique visitors you will receive and the backlinks you will receive. Press releases impact a website within 2-3 days of submissions and are a must for any website as part of their internet marketing services arsenal.

Basically following the above instructions will put you on top of search engines over time. You will need to continue to implement more backlinks for your site as your competitor may have more than you, which you can discover by visiting the link popularity website, and so you should continue to add your site to as many sites as you can on the internet. If you have spare time now, you could now implement a system called Web 2.0 as part of your internet marketing services plans, which will then snowball the amount of visitors you receive but more complicated to use than the included systems herein. Hope to see you at the top.

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Affiliate Marketing Strategy For Making Money Online

Strategic internet marketing methods are known to yield the best results. A well thought out affiliate marketing strategy could be the difference between you making money at home or failing at it. Strategic internet marketing is a common practice that is sure to lead anyone to success no matter what their level of business knowledge is.

The basic idea of affiliate marketing is where someone will set up a page online, sometimes known as a squeeze page that includes an affiliate link. This affiliate link will be connected to that user and their affiliate account and once a visitor clicks that link and buys the product, or service, the affiliate account holder will receive a nice amount of commission. It is basically a reward system where you get rewarded if you successfully bring a sale towards a designated product, or service. It truly is a win, win situation.

There are several methods to apply an affiliate marketing strategy and one of those is called a squeeze page. A squeeze page is where someone sets up an attractive sales page via the internet and puts a dozen of their affiliate links within the page. They often stuff the page with useful information and customer testimonials so that you are convinced this product is worth the purchase. Most of the time it is worth it but do your research before you act impulsively.

Click per action, or CPA, is a great method that should be considered a smart and strategic internet marketing tool. Someone may own and website or even a blog and they have plenty of content that keeps their visitors quite happy. This user may have an ulterior motive, in a good sense, where their goal is to build a large list of emails. It can also be called a subscriber list or even a directory and this tactic is used for a certain purpose.

If a visitor were to fill out a form to subscribe to a certain mailing list, lets say for free weekly coupons via email, that form could be an affiliate link in disguise. When the action is completed the one who brought the visitor should receive a nice commission for their troubles. If you have several successful websites or blogs you can easily earn a nice amount of income when applying an affiliate marketing strategy such as click per action.

Another affiliate marketing strategy proven to be very valuable is advertisement placement. There are many companies that offer their advertisements to be place upon your website or even a blog if it is valuable. If someone clicks that ad and proceeds to purchase the item you will be receiving a commission because you are the creative person who made that specific sale possible. It is the company way of saying “Thank You” when you think about it. This has proven to probably be the most popular strategic internet marketing method for a long time now. Either way one should find success while using any of these methods that were mentioned above.